It is interesting to note that while for some individuals, social media platforms remain to be a mere tool or a means to connect with friends, for many it is an extension of their personality. Parallels can also be drawn on how enterprises/brands use these social media tools – they imbibe the ethos of customer driven marketing.
In today's digital age, customers are increasingly interacting with the brands on social media and it is imperative to have a strong social media marketing strategy in place.
While there are various tools which individuals and brands use to promote their products, I came across a very helpful info graphic bySalesforce on 'Twitter' which highlights the key ways to optimize the Twitter profile (both for individuals and for brands), best practices for tweet structure, and how to increase engagement.
I'm sure most of you will agree that Twitter is a great tool for marketing and by adopting the tips shared in the below info graphic, it definitely will boost your Twitter presence and perhaps increase your Twitter followers.
Read on to make a difference in your Twitter marketing strategy.