Whether you want to go for coffee, meet a friend or keep
yourself posted on your friends’ birthdays, Facebook is where today’s
generation updates each other by sharing the minutest details of their lives on
the platform.
Today, though, Facebook isn’t so much about friends, family
or clients who are trying to connect with today’s generation.
Today, even employers are making a move to connect with
their younger workers through the platform.
Case in point: me
I was surprised to get a Facebook request from my company
(Six Degrees PR) to join its Page named “Six Degrees PR bunker.” I never thought that any company would step
up to connect and engage with its employees through a private Facebook Page –
this was quite a surprise to me.
What fascinated me the most about the Page was that barring
the Managers and the Directors, all the Account Coordinators, Executives and
Senior Account Executives were invited to join the Page.
I believe that the idea behind creating this Page was to get
the employees under one platform to engage with them and understand their needs
and concerns. While the Managers and Directors can’t access the page, it is
accessible by the Owner and Co-Founder of the company, so that they can listen,
engage and act.
Listen, engage and act is the mantra for successful
campaigns, successful leaders and successful organizations!
An organization’s strength lies in its people. And if an
organization listens to its people, it will always be successful!
This initiative by my company has helped break down barriers
between team members in different cities. Everyone seemed to be engaging with
each other through the Six Degrees PR bunker page.
Here’s a sneak peek into the Bunker family:
And not only does it help different teams engage with each
other, but it also provides a platform to connect and engage with top
management directly.
A bridge too far?
However, while I felt the initiative was great, I also
noticed that employees were reluctant to share all their concerns on the
Facebook Page, since top management had access to all the content.
Of course, this is why organizations often use platforms
such as Yammer for employee engagement, creating internal or private social
networks, as it were.
I just find it ironic that what is currently the world’s
largest social network can successfully connect strangers across the globe… but
not employees of the same organization.
What do you think: will Facebook ever successfully bridge
the gap between employers and employees? Please share your thoughts, I’d love
to know.
