Saturday, August 13, 2016

Power Of Cartoons In Content Marketing

Most marketers today know that they need to invest and increase their efforts in content marketing strategies. There is content overload but a definitive need to be different to stand out from the crowd.
51% of B2B marketers indicate they will increase their content marketing spending in the next 12 months - Content Marketing Institute

The main objectives of any content marketing strategy is to:
  • Drive sales / Lead generation 
  • Engage the relevant audience and Influencers
  • Create brand re-call / awareness
Marketers share content in form of whitepapers, case-studies, infographics, blog posts, analysts reports, videos etc. I believe that an untapped form of content marketing is through 'Cartoons.' Ever thought about the power of content marketing with cartoons?

Effective content marketing today means capturing the essence of a great idea in a quick snackable way!

Cartoons can induce life into the content that can strike a chord with your audience. They have the power to capture the attention of your audience and tell a story in a unique way. 

Cartoons can help companies breakthrough the content clutter and are a great way of taking complex ideas and making them easy to understand.

Kronos, an industry leader in time management and talent management solutions, wanted to extend their brand, reach new prospects and engage with employees. They did this by launching a weekly cartoon series that was shared with more than 3,000 employees as well as with industry analysts, customers and the media. They further posted them on a website dedicated to the series.

The cartoons were embraced very well internally and Kronos took a step further to engage with people outside of the company by launching a contest to caption their cartoons, for which they received over 500 entries! One of the companies even wanted the permission to outfit their walls with Kronos' cartoons! Imagine someone seeking permission to print your content at their workplace! Isn't that a testimony of how relevant your content can be?

When you think about cartoons, don't take them in the literal sense always. They could be in form of doodles or illustrations as well.

Amul, one of India’s oldest and most well-known food brands, itself a product of the Gujarat Cooperative Milk Marketing Federation (and the largest milk producer in the world), uses images in a very effective way.

Be it a cause or social issue, Amul is quick to jump into the story, often introducing the Amul girl into the landscape. This has made the brand iconic. Check out a few examples here.

Topical: Outrage against terrorism

Topical: Legend leaves international arena

The next time you are thinking about ways to break through the content marketing clutter, consider cartoons as a powerful content marketing tool.

Thinking of how to get started?
  • Figure out what is the one message you want to communicate 

"For me, it's the narrow focus. You can really communicate one & only one message in a single cartoon #SocialPowWow" - @ErinMFeldman

  • Be clear about how much marketing budget you are willing to spend on such an activity: Cartoons have to align with strategy and budget

"Start with a small ask and work toward more budget as you see results #SocialPowWow" - @ErinMFeldman

  • Be consistent in your messaging while using cartoons as a tool to share your story

"Cartoons are serial in nature #SocialPowWow" - @ErinMFeldman

  • Make it interesting and engaging by adding humor 

"Intelligence, humor. It's about visually communicating ideas, even if using stick figures (like xkcd) #SocialPowWow" - @ErinMFeldman

If you have experimented with content marketing through cartoons, I'd like to know how it had a positive impact on your business!


  1. digital marketing training Course 100% Practicle Training. Fee - INR 20000. 100% Placement Assistance. Free Demo Class Available.

  2. Yes really good i appreciate this. Because now a days most of the users are like too reads the content or blog when it shows the fun or emotional words. this power of cartoons also one of the best ways to impress the user.

    Digital Marketing Training in Chennai

  3. Content marketing ideas are most helpful for improve the technical skills with new collection of informatives.

    Digital Marketing Company in Chennai

  4. This information is impressive; I am inspired with your post writing style & how continuously you describe this topic. After reading your post, thanks for taking the time to discuss this, I feel happy about it and I love learning more about this topic. android Training in Chennai

  5. Great Article… I love to read your articles because your writing style is too good, its is very very helpful for all of us and I never get bored while reading your article because, they are becomes a more and more interesting from the starting lines until the end.

    SEO Training in Chennai

  6. This is an awesome post.Really very informative and creative contents. These concept is a good way to enhance the knowledge. xcellent post!!! Our Digital Marketing Training is tailored for beginners who want to learn how to stand out digitally, whether it is for their own business or a personal brand.

    Digital Marketing Training in Chennai
    Digital Marketing Course in Chennai
    Digital Marketing Courses in Chennai
    SEO Training in Chennai
    What is Digital Marketing
    Digital Marketing
    Digital Marketing Company
    SEO Services in India

  7. I think this article will fully complement you article. PLease continue publishing helpful topics like this. Regards, from Always Open Commerce


  8. Its very useful to me. Wonderful blog.. Thanks for sharing informative Post.

    Installment loans
    Payday loans
    Title loans

  9. you are posting a good information for people and keep maintain and give more updates too.

    seo company in india

  10. It is really a great and useful piece of info. I’m glad that you shared this helpful info with us. Please keep us informed like this.

    Home Interior Decorators in Chennai
    Home Interior Designers in Chennai
    Home Interiors in Chennai

  11. Interesting blog about power of cartoons in content marketing which attracted me more.Spend a worthful time.keep updating more.
    MSBI Training in Chennai


  12. Its a wonderful post and very helpful, thanks for all this information. You are including better information regarding this topic in an effective way.Thank you so much

    Personal Installment Loans
    Title Car loan
    Cash Advance Loan

  13. A nice article here, i think that people who have grown up with the idea of using computers are showing more responsibility towards writing posts that are thoughtful, do not have grammar mistakes and pertinent to the post..
    Professional movers singapore
    Movers company in singapore
    Office movers singapore

  14. A nice article here,thanks for all this information.

  15. very informative & different one....
    I would like to share the information

    Digital Marketing Company in Chennai

  16. wonderful post and very helpful, thanks for all this information. You are including better information regarding this topic in an effective way.Thank you so much
    Microsoft Azure Training in Chennai

  17. It's a wonderful post and very helpful, thanks for all this information. You are including better information regarding this topic in an effective way.Thank you so much.

    Allergy Medicines
    Ayurvedic Medicine For Immunity
    Hyperpigmentation cream
    Viral Fever Medicines

  18. I came across your post it's really awesome. I am really enjoyed very well.I am waiting for your post.

    Python Training in Chennai

  19. This is so informative blog and i have used this 5 minutes thing very useful too happy with this blog........
    SAP FICO Training in Chennai

  20. Thank you for sharing such a nice and interesting blog....

    SAP Training in Chennai


  21. This is so informative blog and i have used this 5 minutes thing very useful too happy with this blog........
    SAP FICO Training in Chennai


  22. This blog was very useful for me waiting for more blog.

    SAP MM Training in Chennai

  23. Wonderful blog and very useful.Thanks for sharing this valuable information...
    SAP scm Training in Chennai

  24. A nice article. I totally love the way you presented the topic. Hope to see you post soon again.

    BIGDATA Training in Chennai

  25. I gain lot of information from this article........thank you
    Cloud computing certification in chennai

  26. is an online platform that allows people to find offers and the greatest deals in and around OMR. It is the directory of the business in and around omr. It helps internet users to surf the required deals and offers.

    Offers in Chennai