Since the inception of internet, radical transformations have been observed in almost all walks of life. It has not only changed the way in which the world communicates, it has also affected human behaviour and people today prefer to stay connected on facebook (and other social media tools) than 'in person'. In the business context, internet has changed much and parallels can well be drawn with the word Global Village that was coined by Marshall McLuhan as early as 1962.
For organizations to successfully conduct business activities in the new decade (beginning 2010), a strong web presence stemming from a well structured Internet Marketing plan is strongly advised. Unfortunately, not all companies in India recognize the power of this tool and continue to spend time, energy and money on offline resouces which neither offer a healthy ROI nor are effective to communicate with the desired set of audience.